Micro Data

You hear the term “Big Data” a lot these days. It seems to be the answer to almost any question that arises. • How can we predict what our customers will want to buy in six months? • How can I predict the next financial downturn? • Where […]

Where’s My Chair?

It doesn’t do to take yourself too seriously in the PR game, although lots of people do.  Attend almost any convocation of PR folks and you will hear about the great strides the profession is about to make in being taken more seriously as a management function.  The […]

IITYWIMWYBMAD? WTF!

The advent of social media has given rise to a plethora of acronyms that simplify the process of typing on a tiny keyboard. But every now and then I find myself having to Google an acronym because it is just not clear to me. LOL? I get that. […]

Mixed Messages

This morning’s edition of PR Week – which, ironically, is a daily — brought the news that GE has launched the GE Artistry Series — a line of kitchen appliances designed to appeal to Millennials. How, I wondered, would one design a stove to make it more appealing […]

Pomp and Circumstance

Oddly enough, I was overlooked once again to serve as a commencement speaker this year. In fact, although I have been available most Spring weekends for the past few years, not one institution of higher learning (or lower, for that matter) has called upon me to make a […]

“And now a word from our sponsors.”

Historically, the advertising and editorial departments of news organizations are supposed to be walled off from each other. But that wall seems to be crumbling in a way we could not have imagined fifteen years ago. It may be unintentional, but it’s still a little weird. The other […]

What Were They Thinking (WWTT)?

Thanks to the ups and downs of business cycles, most companies find themselves in the midst of constant change.  Whether to meet or exceed the expectations of ravenous shareholders or just to ensure the ongoing sustainability of the enterprise (or both), companies are always looking for ways to […]