Mixed Messages

This morning’s edition of PR Week – which, ironically, is a daily — brought the news that GE has launched the GE Artistry Series — a line of kitchen appliances designed to appeal to Millennials. How, I wondered, would one design a stove to make it more appealing […]

Pomp and Circumstance

Oddly enough, I was overlooked once again to serve as a commencement speaker this year. In fact, although I have been available most Spring weekends for the past few years, not one institution of higher learning (or lower, for that matter) has called upon me to make a […]

“And now a word from our sponsors.”

Historically, the advertising and editorial departments of news organizations are supposed to be walled off from each other. But that wall seems to be crumbling in a way we could not have imagined fifteen years ago. It may be unintentional, but it’s still a little weird. The other […]

What Were They Thinking (WWTT)?

Thanks to the ups and downs of business cycles, most companies find themselves in the midst of constant change.  Whether to meet or exceed the expectations of ravenous shareholders or just to ensure the ongoing sustainability of the enterprise (or both), companies are always looking for ways to […]

Lessons from the White Board

For the last several years, I have had a white board in my office on which I have written a number of adages (currently 24) that have come to mean something to me over the years. The list changes now and then, with new entries supplanting older ones […]

Fasten Your Seatbelts

Could you land this? A fellow communications practitioner once said to me, “I may be the PR guy, not the CEO, but in an emergency I could land the plane.” What did he mean by that? He meant that he understood enough about how his company worked — […]

The Four Cs of Writing

If you have ever bought or received a diamond engagement ring, you have undoubtedly learned about the Four Cs. These are the four factors that determine the value of a gem. For the uninitiated and/or the unlucky, here are the Four Cs: Clarity, Color, Cut and Carat. And just because I’ve never […]