If you have ever bought or received a diamond engagement ring, you have undoubtedly learned about the Four Cs. These are the four factors that determine the value of a gem. For the uninitiated and/or the unlucky, here are the Four Cs: Clarity, Color, Cut and Carat. And just because I’ve never […]
Right up front, let me say that Advertising Value Equivalency (AVE) is an intellectually bankrupt concept and a desecration of all that is good and right in the world. Wow! It felt good to say that out loud. AVE is a purported measurement tool that attempts to assign […]
The fun (or should I say unsettling) thing about paradigm shifts is that it’s hard to tell when they’re happening. But I spotted one recently, and it kind of rocked my world. If your company recruits recent college graduates, chances are your new employees barely think about email […]
Over the years I have written and spoken a lot about crisis preparedness and response. One point I often stress is that the best way to manage a crisis is not to have one in the first place, and this is why doing a regular vulnerabilities assessment – […]
If you want to provoke a raging argument on Facebook, forget about politics or religion. Try asking a question about punctuation. Recently, I was castigated by an extraordinarily literate FB friend for the punctuation of the name of this blog. She contended that the possessive form of my […]
Chris Atkins’ Random PR Thoughts
Chris Atkins: Public Relations Consultant, Author & Speaker 