This morning’s edition of PR Week – which, ironically, is a daily — brought the news that GE has launched the GE Artistry Series — a line of kitchen appliances designed to appeal to Millennials. How, I wondered, would one design a stove to make it more appealing […]
In my last post (http://wp.me/p35ZJ7-63 ), I included a link to a document that explains the concept of “completed staff work.” But I thought I would post the text here to make it easier. I am told that the original version of this essay appeared in the Army-Navy […]
Oddly enough, I was overlooked once again to serve as a commencement speaker this year. In fact, although I have been available most Spring weekends for the past few years, not one institution of higher learning (or lower, for that matter) has called upon me to make a […]
Chris Atkins’ Random PR Thoughts
Chris Atkins: Public Relations Consultant, Author & Speaker 