Is this a PR problem? The videos and photos of this 69-year-old physician being dragged up the aisle of an airplane with less care than most people give to their roller bags will not fade from the public memory anytime soon. Nor should they. The security personnel who […]
The other night I was in the mood for a tale of political espionage that didn’t involve the current administration, so I re-watched “All the President’s Men.” The 1976 thriller, based on the Bob Woodward & Carl Bernstein bestseller, follows the two then-young Washington Post reporters and their […]
(Some random ramblings on the PwC Oscar Affair) Next post, I’ll tackle the “Live by the sword, die by…” Well, you know. The PricewaterhouseCoopers (PwC) Oscar affair shows no signs of losing its position as a top-trending fixation for millions. The latest news about “envelope-gate” is that […]
This morning, LinkedIn thoughtfully sent me a list of job openings in my area. There was one for a Public Relations Director. I’m not looking for work, but I clicked through to confirm my suspicions. Sure enough, here is the list of qualifications a candidate should meet (italics […]
Mnemonics are wonderful things, even if there isn’t one for remembering how to spell “mnemonics,” as far as I know. The first mnemonic many of us learned was “Thirty Days Hath September, April June and November. All the rest have 31.” Then my teacher wrecked it by adding […]
When I was a third grader, my grandfather passed away in his sleep. I missed a couple of days at school and upon my return, my teacher asked why I had been absent. I told her and she asked, “How old was he?” I replied, “He was […]
Many years ago, the lease on my car came up and I decided to look at a number of potential replacements. I visited a local car dealer and was quite taken with a particular vehicle. The salesperson was, I thought, a little aggressive, practically dragging me over to […]
Forty-eight years ago, “60 Minutes” debuted on CBS. And 12 years later, I started my career in PR, already wondering why corporate executives ever volunteered to be on the program. That wonderment persists to this day. During my career both in the agency and corporate spheres, there were […]
On November 23, 2015, Pfizer Inc. issued a press release announcing its intent to merge with Allergan. The press release began with a listing of all of the benefits that the merger would bring. Here’s the entire list. • Creates a new global biopharmaceutical leader with best-in-class […]
Yesterday was a red-letter day for the American people. First, the FDA released its quinquennial update of its dietary guidelines and, not surprisingly, they came down pretty heavily on sugar. According to the Feds, the average American oops down 22 teaspoons of sugar every day. That number, by the […]
Chris Atkins’ Random PR Thoughts
Chris Atkins: Public Relations Consultant, Author & Speaker 