Arrivederci, AVE!

Right up front, let me say that Advertising Value Equivalency (AVE) is an intellectually bankrupt concept and a desecration of all that is good and right in the world. Wow! It felt good to say that out loud. AVE is a purported measurement tool that attempts to assign […]

Hey Brother, Can You Paradigm?

The fun (or should I say unsettling) thing about paradigm shifts is that it’s hard to tell when they’re happening. But I spotted one recently, and it kind of rocked my world.  If your company recruits recent college graduates, chances are your new employees barely think about email […]

The Sixty Minute Challenge

Just how much can you get done in sixty minutes? If your organization became the center of a crisis, in sixty minutes could you: Get Management and Legal to approve a statement and post it on Twitter, Facebook, LinkedIn and the corporate website? Shoot and upload a video […]